Facebook Ad Targeting Gets You Shooting Bulleyes

September 14, 2019 by izynadmin in Facebook Ads

Facebook Ads are the future and the most precise way to target your niche audience fast. Here’s why.

The Alternatives

The concept of advertising has always, for the most part, been a blanket approach. What do we mean? Well, let me attempt to make a targetted analogy…

Imagine drawing a square 1-foot x 1 foot on a white wall with a sharpie marker. The space inside this square is your target audience – meaning these are the people who are going to buy your product, sign up for your course, or subscribe to your blog, etc.

Now let’s say you have a can of orange paint. You have no paintbrush and now you are blindfolded. Once blindfolded, you are spun around a few times so you have no idea where you originally drew your square. Now your goal is to paint your square with your bucket of orange paint.

Since the entire bucket of paint represents your entire marketing budget you will try to blanket and get paint everywhere since you do not know where your square is.

Still, confused? Okay, think of a billboard for example. You are paying for all the cars passing by when in reality only about 1 in 100 cars have an onlooking driver who will fit your target audience. As you can see this is not an effective use of marketing money.

Wouldn’t you rather put your marketing money all into one system that only targets your most-likely-to-purchase clients? Well, now you can.

How Facebook Advertising Works

Imagine you were a wedding photographer in Manchester, NH and you (obviously) wanted to get some new clients and make some more awesome wedding photos (and also money).

Well, you could run a Facebook Ad campaign targeting people with an “engaged” status on Facebook who lives in Manchester. Or you could also drop a pin on your location and make a 25-mile radius and the ads will show to anyone on Facebook who is within 25 miles from you and who is engaged. Boom. This way none of your money gets wasted on people who are not your target customers.

So many people do Facebook Ads incorrectly. This however is not surprising because such targeted advertising is the combination of new technology plus a ton of information that Facebook and Google have spent years gathering about every person online (Scary? Maybe, but might as well make money off of the innovation am I right?).

The targeting abilities of Facebook are extremely powerful and in many ways beat google ads. See google ads are search-based entirely – thus if you search for slippers you will see ads for slippers. Facebook, however, allows you to target people based on all their information: location, age, job, income, gender, interests, relationship status, and much more. Crazy right?

You know people are using Facebook Ads incorrectly if you are seeing an ad for solar panels when you are 18 and have not shown interest in the topic. It’s possible the company spent a lot of money on a local campaign and made the reach very broad. If I were running Ads for said solar panel company for homes I would likely not target anyone under the age of 26 because most people under this age are not homeowners, or at least, not homeowners with a lot of money.

By making Advertising more targeted your money goes further because more money is spent on the highest quality leads for your service.

Want to learn more about the power of Facebook Advertising and how it can bring your business a steady stream of leads? Contact me – I am an expert and I can even give you a trial and run some ads for your business until you are hooked.

Izzy Nowick
CEO & Co-founder
matryxmedia.com
matryxxmedia@gmail.com
instagram: @matryxmedia