The Single Most Important Thing in Business in 2019 and Beyond

August 27, 2019 by izynadmin in Business

The single most important thing in business today is…

Well, it can be summed up into three words but it is all one thing. These three words are Connection, Communication, and Branding.

Here is what I mean.. the internet has changed the world. Everyone is more connected than ever before by the ultimate platform – the internet. And it is free. What does this mean?

This means that those who properly leverage this free and most powerful asset quickly move forward while all other companies who do not keep up quickly become more irrelevant.

The first word I said was the connection. When we talk about relevance on the internet, we are talking specifically about the ability to reach and connect directly to people. Our parents and grandparents and all people before us NEVER had the ability to connect and scale an audience like we do today.

“The internet is the single most important invention since the printing press” – Gary Vaynerchuk

Facebook, Linkedin, Twitter, Tiktok, Snapchat, Instagram, Podcasts, Blogs, and Youtube – these are the keys to this connection, communication, and branding. It has never been easier to connect yourself and your business to people around the world – that scale makes it possible for literally anyone to build a brand and make money through the internet.

The Problem – Don’t Be Fooled

It is easy to go on these platforms and see tons of people younger and perhaps, in your opinion, far more attractive and successful than you already with huge followings and Lambos. These people then sell courses on how to get where they are at and make more money – and yes that is how the game is played. The problem is you see the highlights and the success and you assume that it can be done very fast and get discouraged when it does not work out that way.

Here is the truth…

You want to successfully leverage the internet and build a powerful brand that you can live off of?

Well, stop thinking about the fastest way to make a million dollars and start planning for the long game. You have to think long-term – like the way Warren Buffet looks at the stock market you must build your brand with the same mindset.

Simple Formula

The good news: Successfully branding is simple. It is not rocket science. The bad news: It is not easy. It is constantly producing content on these social media platforms and not making money. It is constantly learning how to leverage these platforms better and how to make better content for your followers.

You have to be selfless. Everyone is selfish and wants the paycheck now; the results now. Guess what to build a strong brand you must put the needs of your audience (and future customers) first.

It is also a common correlation that when a business starts to care more about money than their customers that business will start to decline.

Give Value & You Can’t Lose

Why do people pay for anything? Because that thing fills a need – because it gives value to them.

Want to build a brand? Stop trying to just sell and give value to those who want it. This is how connection and trust is built.

Look at us for example! Matryx Media is a digital marketing agency primarily – so why are we writing a blog?

Yes, it does help with website SEO – But more importantly, we have a passion and a desire to connect to people and provide value. It is me taking my time to attempt to give back a piece of what I have learned to someone who wants to start their own brand or company and hopefully inspire them and encourage them to follow their dreams.

It has never in history been easier for anyone to build a brand around what they love than today – BUT it all starts with being selfless and GIVING VALUE.

If you take one thing out of this article – just giving value out on these platforms today.

Izzy Nowick
CEO & Co-founder
www.matryxmedia.com
matryxxmedia@gmail.com
@matryxmedia